The Importance of Continuous Contact on Social Media

Do you ever find yourself seeing an old friend on Facebook you haven’t seen in a while and think, “Huh, I wonder what they’ve been up to? Haven’t seen them in forever!”  The same goes for your company’s audience. The last thing you want is for your customers to lose touch with your business!

Continuous Contact is a strategy employed by Vaagen Media to foster and strengthen connections with our client’s audience by producing and posting original content as well as producing videos to better communicate to followers on social media. When a consumer sees your business consistently on their feed, you are more likely to build brand awareness and recognition. Additionally, Continuous Contact keeps your business at the front of your consumer’s mind, subsequently increasing the likelihood of building brand loyalty and repeat customers. 

Continuous Contact can be best achieved through variations in mediums. Photos, posts, infographics, and especially videos can share information about your business that can connect to your audience. Watch the video below to see how our client, Empowering People, has used employee testimonials in videos to attract people to their business.