Importance of Professional-Looking Content on Your Company’s Social Media
Spring marks both a beginning and an end. This transitional period lends itself a perfect opportunity to invest in your business by planting seeds and watching your company grow over the spring season. The most important seed we suggest you plant is investing in professional photography and videography to capture your business, and here’s why:
1: Aesthetic appeal
These days, a strong social media presence is more important than ever. As we all know, first impressions matter and the same goes for your company’s social media page. If your consumers see grainy images and unclear relevancy, people are less likely to engage with your business. Set your best foot forward with professional photos and videos that depict your company from multiple angles. This can be done with colors, logos, or messaging that highlights your business. Our tip? Have consistent branding so your followers can identify your brand out of the sea of posts online. Vaagen Media has a skilled team ready to show off your company through professional photography and videography that will set your business apart from the rest. Head to our Instagram page HERE to check out some examples!
2: Marketing strategies
Once you have invested in professional photography of your business, how are you going to ensure you reach your intended audience? Do you know who your demographics are? Not only does hiring out photography help elevate the aesthetics of your business, but professionals are also able to determine how to best appeal to your audience. Vaagen Media curates each image and video for all our clients, from nursing companies to trucking companies, and is able to emphasize the uniqueness and appeal of each business. In addition, we can help you decide if you want your feed to recruit new talent, show off your company, or inform about new opportunities.
3: One less thing to worry about
As a business owner, you have plenty of plates to spin. Hiring professional photography and social media management means that alongside their expertise and experience, it is one less plate for you to spin! Posting online multiple times a week can be quite a heavy mental load, from deciding on the images to writing the captions. Companies like Vaagen Media can keep that plate spinning for you so you can focus your attention on running your business!