New Year Business Marketing and Goals
As we begin to make our own personal New Year’s resolutions, it is imperative to map your company’s strategies and goals as we head into 2023. Vaagen Media suggests these two essential New Year’s social media marketing resolutions for your company to make this year even better than the last!
Set Goals
Setting goals for the new year provides a target to aim for as the year progresses, but goals require a strategy to achieve them. Without goals, it is difficult to measure your business’s social media performance and learn areas for growth. We suggest two crucial elements of setting goals for your business: Ensure they are attainable and actionable.
Attainable: Just as we know that we will not truly give up chocolate or go to the gym 365 days a year, we have to keep our company’s objectives realistic and fairly easy to maintain. These could include setting an ideal amount of followers to gain by the end of the year on social media to build your business’s community online.
Actionable: A goal without a plan is just a wish. If, for example, your goal is to create stronger brand awareness with your followers, outlining your plan will assure a higher likelihood of success, such as posting content three times a week or creating a unique and identifiable color palette for your company.
2. Prioritize Video Marketing
Staying up to date on trends on social media is imperative to understanding what will catch the attention of your followers. The statistics are unmistakable to highlight the importance of video advertising. Online videos now account for 50% of online media traffic and videos hold the viewer’s attention 5x more than still images by breaking up the monotony of your digital feed (Forbes). Going forward into the new year, video marketing is king.
Let Vaagen Media help your New Year’s resolutions become a reality for 2023. We work with you to create an online marketing strategy that best suits your business, as well as handles your company’s online posts from content creation to scheduled posts across multiple platforms (and yes, all of our packages include videos). Vaagen Media also offers a free PDF to outline ways to multiply your leads for your company as well as highlight the top three mistakes most businesses make and the easy solutions to fix them. 2023 will be your year with Vaagen Media.