How to Keep Up with Social Media Trends without losing Yourself
It’s 2022 and there is no secret that trends are changing at a faster pace than ever. This is almost entirely because of the transformation we have made as a society from real life to online-life. With so much information being blasted at us at once, it can be hard to navigate your online branding. How do you keep up with the ever changing trends while maintaining a cohesive branding experience?
Step 1: Create a brand guide.
Most major brands today have a brand guide that they adhere to. Brand guides can outline some of the biggest concepts such as your brand’s voice and purpose to the nitty gritty such as specific fonts and colors. Our biggest tip is to find some of your favorite brands, decide what makes them your favorite, and then take some of those concepts into your own brand. There are also plenty of brand guides online to give you some examples of what you should be thinking of when creating your brand guide. Still lost? There are plenty of freelance marketers out there at varying price ranges who specialize in creating brand guides.
Step 2: Find your purpose.
What are your end goals for your brand/business. Is it to recruit the most talented staff, make a social or environmental impact on the world, or make a product that becomes a household staple? The list of goals a company may have is endless, but it is important to identify yours. If you have no goal to work towards, your online presence will appear dysfunctional and sporadic.
Step 3: Play around.
Following trends can be the most fun part of experimenting in your online presence. It gives you direction enough to get started, but ignite your creativity when you decide how to make it your own. At the end of the day, remember that something you find fun and different will most likely connect you to someone online that thinks the same. Don’t be afraid to step outside of the box to grab the attention of long-time followers as well as newcomers to your site or social media pages.
We often find that the biggest hurdle for brands and their social media is getting started and staying consistent. We hope that the combination of these three steps gives you a more structured direction in your online presence that helps you push through those creative blocks. Want to know how your social media stacks up with the rest of your industry? Schedule your free, no-obligations social media consult today with one of our social media representatives.