Effectiveness of Video Marketing on Social Media in the 2020s

We have all heard the saying, “A picture is worth a thousand words”, but what is a video worth? Marketing on social media has incorporated videos into their online strategy for quite some time, but how has our changing world influenced how consumers interact with content? 

Due to Covid-19, people are spending more time at home and online than ever before, causing many social media marketers to restrategize their approach to online marketing. Still imagery is still an integral aspect of an online presence, but how much value should marketers place on videos? Well, In a survey conducted by Wyzowl, video marketing on social media has reigned supreme regarding effectiveness, return on investment, and consumer clarity.

When compared to still imagery, video marketing has seen numerous positive trends over the last five years. The major outcomes of the survey showed:

• 87% of marketers reported a positive ROI when they used videos in their online presence

• 94% of marketers agree that videos have helped increase user clarity of their product/service

• The amount of online videos consumed per week, per person in 2021 has almost doubled since 2018

• Nearly 9 out of 10 consumers report wanting to see more videos from brands

This research indicates a nearly universal attitude towards the importance of video marketing on social media. Marketers who incorporate videos have reported an increase in traffic, sales, and audience understanding. Videos also allow brands to better communicate their message as well as show their creativity and connect to their audience. 

So what is a video really worth? When it comes down to the data, it is a priceless element to brands’ social media presence.