Social Media Traffic Declines in 2022

Have you noticed a decline in engagement on your social media? No need to lose sleep, this is a word-wide phenomena. Data analysis done by Parsley has shown that social media traffic is down for everyone in the first few months of 2022. Learn more about why and what you can do to keep your audience engaged!

Why is traffic declining?

The study done by Parsley showed a 30% drop in engagement on major platforms, and an even larger drop in engagement for smaller accounts and businesses in 2022.

But why is this?

The answer boils down to one thing: Covid.

While there are still plenty of Covid cases out there and progress is still to be made, there's no denying that the world is opening back up and people have less time to be spending on their phone!

There are other explanations as well, such as the world is growing tired of being constantly fed news. In the wake of a politically charged 2020, the world as a whole felt the weight of very serious matters such as public health, war, and human rights.

It is natural for someone to feel fatigued from the weight of all of these issues and want to stay as far away as possible from them, no matter their importance.

What can you do?

So, what can you do to ensure your business’s success during this decline in social media traffic? Knowing that social media traffic is down, it is more important than ever to put out impactful content. There's no room for filler content. Make sure you are posting content that your audience cares about, and you should be just fine!

Want a sure-fire way to improve your social media engagement? Video content is proven to increase your engagement online. The caveat to video content is that it is much more difficult to accomplish than still photography or text posts. Need advice on how to create successful video? Download our free guide to video!

There are a few other simple tips you can start today to increase your online engagement. These actions start off with posting at least 3 times a week! If your followers aren’t constantly reminded of your presence, you may slip through the cracks. Additionally, make sure to interact with any comments and DM’s. This helps to show that you care about your followers and that they should do the same! Overall, the more activity the better.