How to Grow a Business Using Social Media

Most businesses would love to quadruple in size over a short period of time, but many are unsure how to achieve that kind of growth. Gone are the days of putting ads in a newspaper or stapling a job posting to a lamppost, but how can a company expand their business with quality employees if they are unsure how to market themselves?

The secret: recruitment through social media – just ask our client, TR Oliver. 

When most people think of social media, their thoughts start with dazzling Instagram posts showcasing their finest moments or Facebook updates sharing their newest achievements. However, the capabilities of social media do not stop there–businesses are effectively using social media marketing for the recruitment of dedicated and skilled employees. The hiring capabilities of social media are perfectly showcased through our time working with TR Oliver. 

TR Oliver connected with Vaagen Media in 2020 looking to grow their team and expand their business. A family-run trucking business based in Vancouver, Washington, TRO had many positive attributes for employees–great benefits with flexible schedules, competitive pay, time off, insurance, and also a tight-knit company culture–but were unsure how to showcase their business to the right audience.

That’s where Vaagen Media comes in!

Using social media as an effective recruitment tool, what started as a company with one trucking department and a fleet of five trucks surged to three departments and a trucking division of 40+ new trucks. Their growth was so expansive that they were able to upgrade their work space and move into a larger office and headquarters. Despite the increase in their team, TRO’s owner, Alex Greene, still knows the names of every single one of his drivers–the core value of a connected company culture never wavered.

With the help of Vaagen Media, they were able to spread the word of all their company has to offer their employees and grow into the thriving business it is today.

So put down the classified section of the newspaper and unplug the staple gun and reach out to Vaagen Media today to expand your business with effective social media management.